by Ed Catmull
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios―into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture―but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
About Ed Catmull
Ed Catmull is co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation. He received a Ph.D. in computer science from the University of Utah, and went on to found Pixar with Steve Jobs and John Lasseter in 1986.