by Simon Sinek
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.
In this book, Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business.
About Simon Sinek
Simon Sinek has devoted his life to sharing his thinking and leading a movement to inspire people to do the things that inspire them. He is well known for popularizing the concept of Why in his first Ted Talk in 2009, which became the third most watched on TED.com. Simon has written other books such as Find Your Why, Together is Better and Leaders Eat Last