This book will forever change the way you think about product development. Reinertsen starts with the ideas of lean manufacturing but goes far beyond them, drawing upon ideas from telecommunications networks, transportation systems, computer operating systems and military doctrine. He combines a lucid explanation of the science behind flow with a rich set of practical approaches. This is another landmark book by one of the foremost experts on product development.
About Donald G Reinertsen
Donald G Reinertsen has been fundamental to the changes in the way organisations create products over the last 30 years. Donald has written other books such as Developing Products in Half the Time, and Managing the Design Factory: A Product Developer’s Toolkit.