Scrum speaks to product rather than project, but yes, a product owner would engage and interact with product and project stakeholders across the organisation.
As a product owner, you are making decisions about what needs to be built and you are deeply invested in the ‘why’ behind what is being developed.
The goal is to develop products and services that truly delight customers.
In the context of a solid product owner, product stakeholders are just as important as customers, and it is vital that you have solid relationships with them.
Scrum embraces the value of diversity. Diversity in terms of people, ideas, and opportunities.
Product stakeholders are going to be valuable sources of ideas, feedback, and opportunities for your product.
Being the CEO of the product is a big responsibility and having stakeholders contribute to the growth and development of your product is immensely valuable.
They can also act as a sounding board for research and customer feedback that you receive.
In many cases, the project sponsors are going to be product stakeholders and it is important to keep them informed on the progress of the product development as well as enlist their help when it comes to removing impediments.
In some cases, product stakeholders are also customers.
A product owner needs to be talking to them to understand the problems they are trying to solve. To understand what they are hoping to achieve.
Their input and feedback will inform product development and ensure that you are building products and services that truly delight both customers and stakeholders.
If you are looking to become a product owner, visit our Certified Scrum Product Owner course page as well as our Advanced Certified Scrum Product Owner course pages.
Product Owner Frequently Asked Questions
- What is the difference between a Product Owner and a Project Manager?
- How is a product owner different to a product manager?
- Is a product owner a member of the development team?
- Do you need project management experience to be a Product Owner?
- How does a Product Owner integrate into a Scrum Team?
- Do project managers traditionally make great product owners?
- Is the product owner role a great fit for people in creative industries?
- Is there different levels of seniority for product owners?
- What are career opportunities for a Product Owner?
- What do Product Owners do?
- Do you need to be a developer to be a product owner for a software company?
- Can you create a Product Ownership role in a company that doesn’t do Scrum?
- What are some great traits of a product owner?
- How will I know if a product owner role is a great fit for me?
- Do product owners attend daily scrums?
- Do product owners interact and engage with project stakeholders?
- How does a product owner integrate into a marketing team?
- Do entrepreneurs make great product owners?
Frequently Asked Product Owner Training Question
- What is a Certified Scrum Product Owner?
- Will I be able to lead product development after doing a CSPO course?
- What will you learn on a CSPO course?
- How well recognised and respected is the CSPO course?
- What do you need to know to sign up for the CSPO course?
- How well does a CSPO course prepare you to be a product owner?
- Do I get textbooks and course materials as part of my CSPO course?
- What would be a good certification path for a Product Owner?
- Are there different CSPO certifications and how do they differ?
- How long is the CSPO course and how is it configured?
- Is the CSPO course theoretical or practical?
- Do companies invest in CSPO courses or is it primarily individuals?
- How do I progress as a Product Owner?
- Would you recommend the CSPO course for entrepreneurs?