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How will I know if the product owner role is a great fit for me?

The best way to find out is to immerse yourself in the role and give it a go.

It is a unique role within the business world. The closest I’ve seen to this role is a product manager, except within the Scrum framework, you would be working closely with a development team to build and develop the product.

Product Manager

If you are currently a product manager, the product owner role would be a great fit for you.

You will already have a great set of skills around product development and continuous improvement within a dynamic and evolving environment.

As the product owner, you act as the CEO of the product and make active decisions around where to improve and why these improvements will delight customers.

As a product manager, you will have experience in working with multiple stakeholders, customers as well as internal teams to initiate and nurture continuous improvement in the product space.


The product ownership role is a great natural fit for entrepreneurs.

You will already have been thinking about product development and what needs to improve in order to gain competitive advantage within the market.

Sometimes, as an entrepreneur, it can be hard to articulate and communicate your vision for the product. The product owner role provides you with the tools and framework to do exactly that.

As an entrepreneur, you are already making decisions about release dates and channels for release. The product owner role gives you the framework and tools to think about continuous development and frequent releases through the channels that best work for the product.

If you are looking to strengthen your entrepreneurship presence, a scrum product ownership role is a great way to do just that.

Marketing and Brand Managers

If you are involved in marketing and brand management, the product owner role will feel like a great natural fit for you.

You are already working closely with customers, analysing competitors, and making decisions about how best to market the product.

A product ownership role will give you a great framework from which to work with in terms of identifying what needs doing, why it needs doing, and how the end-product or release is going to excite your customers.

If you enjoy working on product development and enjoy the process of continuous improvement that leads to competitive advantage in the marketplace, you will find a product owner role is a great fit for you.

If you would like to become a product owner, visit our Certified Scrum Product Owner course page as well as our Advanced Certified Scrum Product Owner course pages.

Product Owner Frequently Asked Questions

Frequently Asked Product Owner Training Question